October 13, 2026AI
Adding AI to your existing web application: where to start?
Want to add AI to a web application you already run? Start with one feature, measure the payoff, then expand. An honest roadmap, risks…
blog
Our Monkey Brain
This is where we crack the nuts. Thoughts on strategy, design, development and AI, unfiltered and straight from the team's monkey brain.
October 6, 2026AI
MCP: how to connect AI to the software you already use
What is MCP, and what does an MCP integration do for a small business? How to connect AI to your CRM, planning tool or own web app, with a…
September 29, 2026Websites & apps
Getting found in ChatGPT and Perplexity: how AI visibility works
How does AI visibility, or GEO, work? What you can do yourself to get mentioned in ChatGPT and Perplexity, using our own website as the…
September 22, 2026Automation
AI automation for SMEs: 6 processes you can hand over today
AI automation for SMEs, made concrete: six processes you can hand over today, from lead qualification to follow-up, and what you should…
September 15, 2026AI
RAG explained: AI that answers with your own business data
RAG in plain language: how to get AI to answer with your own data, from your manuals and terms. What it works well for, and where it tends…
September 8, 2026AI
AI chatbot for your business: ChatGPT wrapper or custom?
An AI chatbot for your business: when an off-the-shelf tool is enough, when you need custom work on your own data, and what it means for…
September 7, 2026Custom software
No-code low-code versus custom software
No-code low-code versus custom software: where the cheap-and-fast promise breaks, and when building it yourself or having it built really…
September 1, 2026Costs & budget
What does it cost to build an AI agent in 2026?
What does it cost to build an AI agent? Honest price ranges by complexity, what drives the cost up, and when a subscription beats building…
August 31, 2026Custom software
When Does a Custom Internal Tool Pay Off?
Torn between SaaS and building an internal tool? Here's how to spot when custom software earns its keep and how a product studio tackles it.
August 24, 2026Automation
Automating a business process as an SMB
Automating a business process as an SMB: when to pick a standard tool, no-code, or custom. An honest framework and the costs before you…
August 17, 2026Custom software
Replacing legacy software as an SMB
Replacing legacy software as an SMB without grinding your business to a halt? See the warning signs, the three strategies, the right order…
August 10, 2026How it works
Hire a Developer or Outsource?
Hiring a developer versus outsourcing. What it really costs an SMB, what an agency adds, and how to make the right call for your budget.
August 3, 2026Costs & budget
SMB Digitalization Subsidies: Money Left Behind
SMB digitalization subsidies in 2026: which schemes exist, which software costs count, and how to go from idea to approval in four clear…
July 27, 2026Websites & apps
How long does it take to build an app?
How long does it take to build an app? Not a single number, but honest ranges: from MVP to full product, and what makes the lead time…
July 20, 2026How it works
Discovery Phase in Software: What You Get
What is the discovery phase in a software project, why does it matter for small businesses, and what should you expect in time, money and…
July 13, 2026Websites & apps
What should a good business website do in 2026?
What does a good business website really need in 2026? Findable, fast, capturing leads, self-manageable, secure and measurable. With…
July 13, 2026Websites & apps
Native app, web app, or website: what fits your business?
Native app, web app, or website? Three routes, three goals. A concrete decision guide with a table and cost implications, so you know what…
July 13, 2026Regulation
EU AI Act: what does your SMB need to sort before 2 August?
A practical checklist for SMBs. What you really need to handle before the 2 August 2026 AI Act deadline, and what you can safely leave…
June 22, 2026Websites & apps
The difference between a website and a web app
Website or web app? The words get used interchangeably, while the difference decides what you have built and what it costs. A…
June 22, 2026Websites & apps
When does your SMB actually need a mobile app?
Does your SMB really need an app, or is a website or web app smarter? An honest decision guide, even when the answer is sometimes "not just…
June 15, 2026How it works
Building an MVP: what it really means
You have an idea and want to build an MVP. What an MVP is and isn't, what it costs, and how to pick the right agency. An honest guide.
June 8, 2026Regulation
What the AI Act means for SMBs
What does the AI Act mean for your SMB if you have software built? Plain, honest, no panic. What changes, and when.
June 1, 2026Costs & budget
What does building a website or app cost?
What does a website or app actually cost? We map it out as honestly as we can: what drives the price and where the big differences really…
June 1, 2026Custom software
Custom software or a standard package?
Build custom or use an off-the-shelf product? An honest weighing for SMB owners, even when the answer is sometimes "a standard package is…
May 29, 2026AI
Why we keep AI in the loop, not on autopilot
AI ships fast. AI ships wrong. The trick is using it where it accelerates judgment instead of replacing it. Here is how we draw the line at…
May 27, 2026AI
Prompts are code too
AI is fast. But every prompt that drives something belongs in version control, not a chat history or someone's head.